Because of my wide background in publishing management, I can address most organizational
needs. The descriptions that follow are examples of what I can do rather than
an all-inclusive menu.
Publishing strategy
I develop plans designed
to achieve both short- and long-range strategic objectives. The goal is to derive
optimal benefit from your existing publishing program, your capabilities across key publishing functions, and
your business objectives. Every client is unique, and therefore every
editorial strategy is unique.
Contract services
I can fill
either short-term or long-term staffing gaps in areas such as acquisitions and marketing management, working both on-site
and off-site, to optimize your human resources. Given my industry experience, I offer a brief learning curve and the ability
to work autonomously toward well-defined objectives.
Evaluation of new publishing areas
If you have decided to make
a significant departure from your areas of current publishing strength, I can provide a complete guide to new editorial opportunities,
including key players in the author pool, key competitors, and relevant market attributes (numbers within primary and secondary
markets, key professional societies, key meetings and conferences throughout the world, etc.)
Transitioning from print to
electronic offerings
Non-print publishing offers
the potential for incremental sales by repackaging existing intellectual property. I
can identify editorial opportunities, assess technical obstacles, and link clients to vendors with track records of on-time
performance.
Internal process improvements
I can develop systems and
procedures that ensure clear communications among editorial, production, marketing, and finance operations within a publishing
house. I assess informational needs of all major components of your organization
and compare these needs to current processes and documentation. I then develop
internal documents and processes to facilitate the transmission of knowledge among departments in a timely and accurate manner.
Quick wins
I can help clients "jump-start"
initiatives that require focused attention in order to move from concept to reality.
In addition, I can identify products that can be produced quickly and marketed effectively so that they have a short-term
positive effect on top-line and bottom-line results.
Implementation
I am prepared to carry out any recommendation I make to a client. I
can complete a project, or I can manage the implementation with in-house and/or third-party resources.